Design: Vans for Lands
Project Overview
Roles: Brand Designer
Deliverables: Branding Package
Tools: Illustrator, Photoshop
Problem
Vans for Lands is a nonprofit in the startup phase of their journey. They needed a full branding package and concept designs for products and apparel.
Outcome
I worked to identify what Vans For Lands wanted to convey with their brand and what audience they were trying to reach.
SOME THINGS I ACCOMPLISHED IN THIS PROJECT WERE:
– Identify client goals
– Brand strategy
– Branding design
– Product design concepts
Brand Keywords
Sustainability, Adventure, Community, Nature, Innovation, Education, Advocacy, Empowerment, Impact, Lifestyle
Vans for Lands embodies a dynamic fusion of sustainability, adventure, and community. Rooted in a commitment to eco-friendly practices, the organization pioneers responsible travel within the outdoor and campervan sphere. At its core, Vans for Lands is a catalyst for positive change, fostering a tight-knit community where nature enthusiasts can authentically connect. With an emphasis on innovation and ethical design, the nonprofit not only advocates for environmental causes but also empowers individuals to make a lasting impact. Vans for Lands stands as a beacon of authenticity, promoting an adventure lifestyle that harmonizes with the natural world, encouraging members to explore, learn, and positively influence the planet through their collective efforts.
