This branding and website refresh focused on transforming Charleston Tea Garden’s existing logo into a fully realized brand identity while maintaining its heritage. The original logo lacked defined colors, fonts, and guidelines, resulting in an inconsistent online presence. To address this, I expanded the logo into a complete brand system, introducing a refined color palette, typography, and versatile logo variations, including horizontal and badge formats. These elements were documented in comprehensive brand guidelines to ensure consistency across all touchpoints. With the new branding in place, I redesigned the website to enhance user experience, implementing intuitive navigation that guides visitors seamlessly, and creating a dedicated landing page for booking tours. The result is a cohesive, engaging digital presence that elevates Charleston Tea Garden’s brand while making it easier for customers to explore and engage with their offerings.