JanineLewis.co | UX Researcher

Content Creation

Project Overview

Roles: Content Creator, Copywriter, Graphic Designer, Social Media Manager

Deliverables: Image Content, Written Content

Tools: Illustrator, Photoshop, Canva

The role of visual content creation in social media stands as a compelling force that captures attention and communicates messages.

Visual content possess an innate ability to transcend language barriers, resonating across diverse cultures and demographics. In a fast-scrolling digital landscape, good visual content has the power to halt the viewer’s thumb and gain their attention. Brands leverage well-crafted graphics and captivating imagery to establish their identity, tell their story, and forge meaningful connections with their audience. Infographics and visual data representations translate complex information into digestible insights. In an age where seconds count, the immediate impact of visual content on social media is an indispensable tool for engaging, informing, and leaving an impression.