Design: Lots4Less
Project Overview
Roles: Brand Designer
Deliverables: Branding Package
Tools: Illustrator, Photoshop
Problem
This handyman service wanted to rebrand with a modern look and a website that would allow users to easily find what they need. They also wanted to increase conversion rates using online marketing.
Challenges
The business name doesn’t do a great job of letting the customer know what the product is, so getting that message across through branding was really important. The website needed to be simple and easy to navigate since most of the business’ clientele were aged 42-65. Some other goals were to implement effective SEO and to create a visually appealing website to engage users.
Results:
-Effective messaging clarity.
-Clean website architecture.
-Improved SEO.
-Increased conversion rates.
-Reduced bounce rate.
-Enhanced visual design to align with branding and UI/UX best practices.
