Lactation Station and More
Project Overview
Roles: UX Researcher, Product Designer, Developer
Methods: User Interviews, Surveys, Usability Testing, Focus Groups, Competitive Analysis
Deliverables: Responsive WordPress Website
Tools: Illustrator, Photoshop, WordPress, Figma
Problem
outcome
A user-friendly website experience that aligns with the brand’s nurturing and professional personality. Key improvements include streamlining the appointment booking process, enhancing content clarity, and optimizing mobile responsiveness.
1. Discovery
Client Interview
Interviews expressed a need for a more streamlined and intuitive booking system, more comprehensive and clear content, and mobile responsive designs for a trustworthy and appealing online experience.
After empathy mapping,
I started to see users’ needs, goals, and pain points, ensuring that I was on the right track.
Emma, The Remote Trailblazer
She’s passionate and inspired, with clear goals and the confidence to achieve them.
Discovery Summary
Research Question Samples
1. How do users discover and decide to engage with perinatal mental health support services?
2. What information and support are families looking for related to breastfeeding, childbirth, and baby care?
3.What features or improvements would make the appointment booking process more user-friendly and efficient?
4. What features or improvements would make the appointment booking process more user-friendly and efficient?
5. What factors influence the decision-making process when choosing a birth or postpartum doula?
6. Do you access websites more frequently from a desktop or a mobile device?
7. What factors contribute to building trust and credibility when exploring services on a website? 8. How would you describe your overall experience when navigating through the Lactation Station and More website?
9. What specific aspects of the website interface do you find most appealing or frustrating?
10. How easily can you find information about the different services offered by Lactation Station and More on the website?
Approach
Research Methods
1. User Interviews
2. Surveys
3. Usability Testing
4. Focus Groups
5. Competitive Analysis
Key Learnings
Key Themes
1. Many users face challenges in accessing lactation consulting services promptly.
2. Users express a need for more educational resources on emotional challenges during pregnancy and postpartum.
3. Demand for flexible class timings, including evenings and weekends.
4. Users express a need for more detailed information on the roles and responsibilities of doulas.
Next Steps
1. Streamline Appointment Booking Process.
2. Enhance Mobile Responsiveness.
3. Improve Content Relevance and Clarity.
4. Optimize Visual Design for Trust and Appeal.
5. Integrate Community-Building Features.
2. Ideation
I started by sketching out some layout ideas for the Lactation Station and More website, focusing on a clean and intuitive design that prioritizes essential information. These initial sketches allowed me to explore different arrangements of key elements, ensuring a user-friendly interface that streamlines the appointment booking process and highlights the diverse range of services offered. As the sketches evolved, I aimed to strike a balance between a professional aesthetic and a warm, inviting atmosphere, reflecting the brand’s nurturing personality.
Then, I translated the sketches into low-fidelity wireframes, refining the layout concepts into more detailed representations of the website’s structure. These wireframes helped to map out the user journey, ensuring a logical flow from information discovery to appointment booking. By visualizing the content hierarchy and interactive elements, I could iteratively fine-tune the design, keeping a focus on a seamless and engaging user experience throughout the website.
3. Design
I progressed to developing high-fidelity wireframes for the Lactation Station and More website. This phase involved adding visual elements, incorporating the brand’s color scheme and typography, and refining the details of each page. The high-fidelity wireframes provided a more accurate representation of the final design, allowing for a comprehensive evaluation of the visual hierarchy, interaction patterns, and overall aesthetics. Through this process, I aimed to create a visually cohesive and appealing interface that not only aligns with the brand’s personality but also enhances the overall user experience for individuals like Laura seeking lactation and perinatal support.
