This branding project was developed for a husband-and-wife-led wellness company dedicated to promoting mindful living and healthy eating. The brand identity reflects a balance of warmth and sophistication, integrating nature-inspired elements and an elegant, modern typeface. A cohesive color palette of earthy greens and warm oranges reinforces the brand’s holistic approach to well-being. The visual system includes a versatile stamp logo for adaptability across digital and print media. The design ensures brand consistency while evoking a sense of harmony and mindful living, aligning with the company’s mission to help individuals be well and live intentionally.